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LIINCHPIN MASTERS PROGRAM
Systemise and Scale — without burning out
Unlock growth, profit, and freedom with Liinchpin’s proven 6-step system trusted by thousands of 7-8 figure Australian entrepreneurs. 
Liinchpin Academy Member Workshop
Gain Back Your Time As We Reveal The Key Steps To Systemise Your Business And Unlock Significant Growth To 7 Figures and Beyond

Feeling Trapped in a Business That Depends on You?

You didn’t start your business to become the bottleneck.

But now it’s wrapped around you so tightly, you can’t step away — without things falling apart.

You’re stuck in the weeds, firefighting daily challenges, and carrying the mental load for everyone.

You want your business to grow, but you’re already maxed out.

We call this Key Person Dependence. And the good news is, it’s fixable.

Break Through the Ceiling. Reclaim Your Time.

The Liinchpin System

Liinchpin is a people and business operating system designed to move your team from chaos to clarity.

When you implement the system, you:

  • Solve issues before they grow
  • Build a team that self-manages
  • Create harmony in your operations
  • Scale without sacrificing your life

With Liinchpin, you don’t just build systems. You build a business that works — even when you’re not in the room.

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The 6 Steps to Systemise and Scale

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1. Clarity

We map your vision, financial goals, and key bottlenecks using a strategic plan and simple forecasting tools. The goal is alignment and focus.

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2. Structure

We assess your org chart, define roles, and install accountability frameworks so the right people are focused on the right things.

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3. Access

Dashboards, scorecards, and systems are implemented to give everyone visibility. This solves the problem of confusion and misalignment.

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4. Leadership

We install meeting rhythms, decision-making tools, and problem-solving frameworks to build a consistent, self-managing team.

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5. Systems

We document key processes and workflows using SOP templates and role-based playbooks. This reduces chaos and ensures consistency.

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6. Strategy

We clarify your long-term goal and design a strategic roadmap. This keeps momentum high and the team focused on what matters most.


Masters Inclusions

This is a hands-on, done-with-you program tailored for high-level founders. You’ll get:

  • Access to the 6 Steps to Systemise & Scale framework
  • Tools and templates for every stage
  • 4hr monthly coaching or 1hr weekly calls
  • Yearly strategic planning session
  • Access to all digital and in-person workshops
  • Exclusive members portal with recordings
  • Invitations to community events with other 7- and 8-figure founders

What our members are saying

1-May-08-2025-03-10-22-4542-AM

"Keely just makes people's lives better. Not only has the Liinchpin program helped me grow my business into what I knew it could be, it has also helped me grow into the Leader I have always wanted to be. This work is so important, I recommend Liinchpin to all business owners."

Guy Earnshaw
6X AFR Top 100 Firms in Australia
Really Awesome People
4-3

“Keely and Liinchpin came along at a time where I really needed them. Things were not going well with my team and it was genuinely so important for me to have someone by my side to fix the mess. I absolutely LOVE working with Keely each month on my business. The lessons I have learnt have been invaluable.”

Mandy Davis
Founder
DHaRCO
3-May-08-2025-03-10-23-8820-AM

"Absolutely amazing! I walk out of the sessions with a new lease on life and how to navigate my business. Keely is incredible - her knowledge of business and strategies for moving forward are the best, she puts everything in perspective and we have clear goals to work towards - I cannot recommend highly enough!"

Mel Conboy
Founder
LCD Properties
2-May-08-2025-03-10-23-9716-AM

“Before Liinchpin we lacked direction and structure and were completely reactive. We were stressed. With Liinchpin our revenue has grown 40% and our profit has grown 300%, we have automated our systems and grown our team. We have drive again for the future” 

Karla and David Turner
Co-Founders
Brandit Promotions

It’s Time to Run a Business That Doesn’t Run You

If you’re a 7- or 8-figure founder who’s ready to stop being the bottleneck and start building a business that works — this is your next move. Spots in Masters are extremely limited and reviewed individually.
3-Apr-04-2025-07-11-45-6933-AM
Keely White Liinchpin
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MEET KEELY WHITE

Keely White fuels growth. She has been instrumental in helping Australian business owners to bring quality structure and growth to their businesses. Keely is the Founder and CEO of Liinchpin, which specialises in systemising and scaling businesses and shaping high performance and harmonious teams. 

Prior to Liinchpin, Keely also founded multiple 7 & 8 figure businesses - in construction, training, property and ecommerce - and has received business awards and high recognition in sales, operations and leadership.

The host of The Entrepreneur's Unconvention (voted top 3 event for business owners worldwide), sharing the stage with experts such as Australian entrepreneurs Mark Bouris, Michelle Bridges, Naomi Simpson, Glen Richards, Janine Ellis, Kikki K and fast growth businesses such as Hi Smile, Glasshouse Candles, Canva and Atlassian.

Keely is also a high-profile investor, having invested into companies spanning technology, finance, ecommerce, real estate, and agriculture. 

Keely has personally trained, mentored and led thousands of entrepreneurs through 1:1 coaching or presenting more than 6,300 hours of workshops and keynotes. She has also worked with AFR Top 100 Companies, BRW Young Rich Listers and Fast Starter Recipients and multinational companies such as realestate.com.au, LinkedIn, Suncorp, Woolworths, and some of the world's leading entrepreneurs.

Keely most recently worked with the founders of Australian retail giant, Culture Kings, who debuted on the NY stock exchange after a landmark $600M deal, making it the biggest ever private sale in Australia’s retail and apparel sector. 

She is soon to be launching The Entrepreneur's Campus, a sprawling resort-style homestead that hosts business and personal empowerment events all year round.